Fabbri’s origins are deeply rooted in the arts, dating clear back to the 1920s. It was then that Gennaro Fabbri had the first jar made by a famous ceramic artist from Faenza, Riccardo Gatti, and it soon became the symbol of the company. The family’s love of the arts can then be seen in the 50s and 60s when “Un pittore alla settimana” (a painter a week) was presented on “Carosello”. This series of television ads featured emerging artists, such as the young Guttuso, being filmed as they create their works of art.
Italian art goes round the world
The Fabbri Award, a biannual event, began in 2005 in commemoration of the company’s 100th anniversary and because art is a treasure that interacts, directly and indirectly, with the way a company does business and reveals its identity.
The artists competing for the Fabbri Award are given the opportunity to rediscover a way of interacting that has nearly disappeared in the 21st century. Indeed, they are invited to make works of art that evoke true pleasure, and then the best of all of these works is selected to become part of a collection.
The artists have come from a wide range of artistic fields: from photography to sculpture; from painting to all other forms of artistic expression. And the leitmotif of the works? Fabbri, its icons and its products, interpreted and presented with creativity, feeling, imagination and passion.
A Fabbri idea, this initiative seeks out talent and innovation from within the Italian art scene through the eyes of those who both create art and live it.
There were 28 artists for the first edition, whose works were put on display at the Moscow Art Academy and the Italian Cultural Institute in Shanghai, followed by 18 for the second edition and 20 for the third, all of whom depicted the symbols and values of Fabbri through paintings, photos, sculptures and other works of art. Together these works tell the story both of Fabbri and of Italian contemporary art.